Clarity required.
Here’s the difference between iPad and Playbook.
Read this in Bloomberg BusinessWeek:
Steve Jobs launches iPad in his trademarked jeans and turtleneck, telling people that iPad is a “truly magical and revolutionary product, extraordinary and unbelievably great”.
Jim Balsillie (CEO of Research in Motion) launches Blackberry Playbook in gray suit, and a tie covered with ducks. And this is how he describes the Playbook: ”There’s tremendous turbulence in the ecosystem, of course, in mobility. And that’s sort of an obvious thing, but also there’s tremendous architectural contention at play. And so I’m going to really frame our mobile architectural distinction. We’ve taken two fundamentally different approaches in their causalness. It’s a causal difference, not just nuance. It’s not just a causal direction that I’m going to really articulate here—and feel free to go as deep as you want—it’s really as fundamental as causalness.”
To this, Bloomberg BusinessWeek quipped: “Those words—brilliant, no doubt, if you could only figure out what they meant”.
Simply, I want to own a magical product rather than a mobile architectural distinction in the ecosystem.